6.05.2017

Post Production - A2 Question 1a Print/Film Question



1a questions ALWAYS require you to explain WHAT you did, HOW you did it and crucially WHY you did something. The examiner is looking for students to demonstrate an understanding of not only HOW you improved but WHY you improved.


In its most simplistic form, the reason for improvement is due to repetition - invariably the more we do something the more proficient we become at it. At the highest level however an understanding of when to do something is more important.


It is helpful to consider your skills development as moving through the following stages



DATA - INFORMATION - KNOWLEDGE - WISDOM

Post production refers to everything you do to a product once you have completed filming/photography. Lets apply this to your AS and A2 work






DATA - this refers to EVERYTHING which a piece of post production software can do. When you began the course you were given software which contained a plethora of tools but you were either unaware of what they were capable of or how to use them in the production of your magazine or video

INFORMATION - this stage is when you learnt what each post production tool could do. For example you learnt what every icon on the left side of Photoshop could do and could begin making simple adjustments to an image or adding layers. At this stage you wouldn't appreciate layout conventions or editing requirements so any adjustments wouldn't dramatically improve your work or you would make adjustments which whilst technically skilful (selecting an area, such as the lips, an altering its colour) added little to the products appeal.

KNOWLEDGE - this stage is when you discovered which tool to use for which job. Where previously you may have laboriously cut out using the magnetic lasso, with knowledge you understood that you could speed up the process by first using the magic wand (and altering its tolerance) before making 'fine' adjustments using the lasso. Likewise with your video, the addition on a simple 'wash' or 'effect' (ken burns or bulb flash) on certain key shots would make your product appear 'real'

WISDOM - this stage is when you understand the conventions of your genre and therefor make only the minimal amount of adjustments. For your music video simple cuts to create pace and rhythm rather than excessive use of effects would begin to dominate your work. For print work you may have made adjustments in other software (say instagram) before moving it into Photoshop or in the case of your DigiPac made no adjustments to the image at all but relied solely on text to make it appear like a genuine product.




TASK


Below in an exam question



What decisions did you make in the post production stage of your products at AS and A2? Evaluate your skills development as well as the success of the decisions?

To prepare to write a response to this question


STAGE 1

Find examples for as many of the post production elements as possible. You can again use the existing screen grabs from your narrative/representation work (or you could select different scenes should you wish) though it may make sense to restrict yourself to just one scene/shot. You will also need to find examples from your AS prelim AS Magazine A2 prelim and digipac and poster

Post production elements:

sound
CGI effects
video commentary
feedback - roughcut
transitions/effects
subtitles
marketing (digi-pack)
editing
consumption/exchange
photoshop editing (colour balance, magnetic lasso, magic wand, rectangular marquee etc)


Here is the essay structure you should follow


paragraph 1 should be an introduction which explains which projects you did. It can be quite short.

paragraph 2 should pick up the skill area and perhaps suggest something about your starting point with it- what skills did you have already and how were these illustrated. use an example.

paragraph 3 should talk through your use of that skill in early projects and what you learned and developed through these. Again there should be examples to support all that you say.

paragraph 4 should go on to demonstrate how the skill developed in later projects, again backed by examples, and reflecting back on how this represents moves forward for you from your early position.

paragraph 5 short conclusion

Audience essay 13W

Analyse one of your media texts using audience theory. [25 marks]

Top Tips

P1. Always define the theory first - for audience establish what was the original belief - Blumer (Mass audience) and how we now have an active audience theory which operates through the decoding process of mode of address as well as an ethnographic approach.

P2. Identify your audience and what use/gratification they would take from the text - ensure you give multiple examples. Link this to UK tribes data.

P3. Apply active audience theory and give the preferred, oppositional and negotiated readings of your text - ensure you give multiple examples.

P4. Apply the ethnographic model (domestic, cultural and technological) to your text. Comment on the impact of where your text is available on the audience it would attract (domestic). Comment on what cultural knowledge (this links to Genre) you audience would need in order to understand your text. Comment on whether your audience would be information rich or information poor.



5.09.2017

Past Questions Postmodernism PERIOD 3 LESSON

Most examination questions contain the following components:

Subject matter or topic. What, in the most general terms, is the question about?
Aspect or focus. This is the angle or point of view on the subject matter. What aspect of the subject matter is the question about?
Instruction or comment. This refers to the instruction word or phrase. These instructions tell the student exactly what to do.


TASK 1
Below are a series of previous questions, create a blog post and:

 
Identify the topic.
Search for the aspect. This is the angle or point of view on the subject matter.
Identify the instruction (which often comes at the beginning) and decide what it means and what it requires you to do.
Check whether there is a viewpoint and if so, if it the same as your own.

TASK 2
Next create plans for each of the questions. Remember there are

20 marks for argument
20 marks for examples
10 marks for theory


  1. Why are some media products described as 'postmodern'?
  2. "Postmodern media blur the boundary between reality and representation". Discuss this idea with reference to media texts that you have studied.
  3. Explain how certain kinds of media can be defined as postmodern.
  4. Discuss why some people are not convinced by the idea of postmodern media.
  5. How do postmodern media differ from other media?
  6. How far do you accept the idea of postmodern media.
  7. Define postmodern media, with examples.
  8. "Postmodern media manipulate time and space". To what extent does this definition apply to texts you have studied?
  9. "Postmodern media break the rules of representation". Discuss.
  10. Assess the arguments for and against postmodernism, in relation to media examples.
  11. Explain why the idea of 'postmodern media' might be considered controversial.
  12. What is meant by postmodern media?
  13. Provide your definition of postmodern media and support it with examples.
  14. To what extent do postmodern media challenge the relationship between text and audience?

5.05.2017

Black Mirror 2011

Today's lesson on Charlie Brooker's 2011 series Black Mirror.

The content of the show explores issues surrounding Postmodernism and wider society

https://drive.google.com/file/d/0BwqZRopnG_XKREtHT0NJaERmZXM/view?usp=sharing


5.02.2017

Blog admin





Ensure all tasks are completed by the end of the lesson.

Order your blog in the following manner:


Note to the moderator
Music Video
Digipaks and magazine adverts
Evaluation questions 1-4 or 4-1
All posts must be labelled - final evaluations must be labelled YOURNAME evaluation e.g.: Alfie evaluation. The same format applies to digipaks and magazine adverts.
Music video analysis must also be labelled in the same way
Please ensure that all links work
All images must be visible
Embed apps were possible (essential for Prezi)
Draft work must be labelled draft

1b Theorist Task


4.28.2017

Dissecting a pop song - Dan Black Symphonies


This is the 'original' Dan Black Symphonies track, however the lyrics aside its all a copy (though originally he was going to use the Notorious B.I.G.'s lyrics from hypnotize).

The song opens with a sample of the City Of Prague Philharmonic Orchestra's version of the 'Starman' theme from the 1984 film of the same name (this will be important later on).




The next sample introduced is the drum beat from Rihanna's Umbrella



That drum beat however is taken from Garageband, the free software you get with a Mac


When all these elements are put together you get this



Which was then remixed to include Kid Cudi



Which was then remixed to include Madness lyrics for a Virgin Media advert






The video featuring many references to other film opening scenes, if you click on the image below you'll be taken to 'The Art Of The Title'.



The final reference links to 'Starman' where Jeff Bridges character is beamed back into his spaceship.

Dan Black Symphonies with references

video
Below is Dan Black's symphonies but this time I've added clips showing the interextual references. The video is best described as an homage to these styles.


Creating Example files - Exam Prep lesson POMO

Here is today's lesson.

With the exam fast approaching a few key targets are emerging from Mr Ford's marking

1. Examples and Theory
2. Explanations
3. Argument

1. EXAMPLES + THEORY - TASK 1(A02 20 marks A03 10 marks)

Create a word doc for EVERY text you have studied and find examples of
Intertextual references
Bricolage
Hyperreal world
Baudrillard
Simulacrum (items, objects, places etc)
Levi Struss (addition, deletion, substitution)

for every 'text' you MUST include a screen grab/sound file for each AND find the ORIGINAL material

2. EXPLANATIONS - TASK 2 (A01 20 marks)

Try and explain whether these examples support the following 'criticisms', was there a 'purpose' behind the texts?

Jameson - PoMo bad. Trapped in depthless, circular references.
Foucault - Representation through 'technologies' (four types - production, sign, power, self)
Kirby Ferguson - PoMo good. Everything is a remix and is essential for creativity and 'growth' of genres. 
Eno - Death Of Uncool. PoMo. Basically thanks to the internet we can now get our sources from everywhere. Nothing is uncool anymore
Difference between PoMo and Mo -
Flattening Effect - a scientific term describing a person's detachment and lack of emotional reactivity.
Hyperreality - a symptom of postmodern culture where a person loses their ability to distinguish reality from fantasy. The hyperreal world is often thought of as an idealized enhancement of reality, much preferable to the real life equivalent.


3. ARGUMENT - TASK 3 (A01 20 marks A02 10 marks)

PAST QUESTIONS
Summarise your ARGUMENT/OPINION. Try and express you opinion in approx. 50 words. Add this to your word doc.

  1. Why are some media products described as 'postmodern'?
  2. "Postmodern media blur the boundary between reality and representation". Discuss this idea with reference to media texts that you have studied.
  3. Explain how certain kinds of media can be defined as postmodern.
  4. Discuss why some people are not convinced by the idea of postmodern media.
  5. How do postmodern media differ from other media?
  6. How far do you accept the idea of postmodern media.
  7. Define postmodern media, with examples.
  8. "Postmodern media manipulate time and space". To what extent does this definition apply to texts you have studied?
  9. "Postmodern media break the rules of representation". Discuss.
  10. Assess the arguments for and against postmodernism, in relation to media examples.
  11. Explain why the idea of 'postmodern media' might be considered controversial.
  12. What is meant by postmodern media?
  13. Provide your definition of postmodern media and support it with examples.
  14. To what extent do postmodern media challenge the relationship between text and audience?

4.05.2017

Lego Movie Questions

TASK 1

Watch The Lego Movie Trailer and then screen shot the following shots into a word document (one page per image)

1. Clapper board
2. Coffee Instruction board
3. The uniform traffic
4. Batman striking the gate control 'first time'
5. The micro managers descending from the sky
6. Liam Neeson as 'Bad Cop'
7. Morgan Freeman as Vitruvious


TASK 2

Beneath each image describe in detail what happens in that particular sequence e.g. "Just as with physically produced films, the clapper board features 'slate' details of the directors, shot....." or "just as with Lego kits, the coffee board advert shows instructions on how to..."




TASK 3

Annotate each image with the appropriate Postmodern term

Bricolage
Homage
Pastiche
Parody
Meta
Intertextual Reference
Simulacrum


TASK 4

Link each Postmodern term to one of the following explanations




1. Purpose "critique of consumerism and social conformity"
2. Paradox "Characters in The Lego Movie fight capitalist oppression, but the film also functions as an advertisement for two multinational corporations: Warner Bros. Entertainment and The Lego Group. "
3. "ironic distance between Batman’s seriousness, as if he were in a Nolan film, and the character’s actual absurdity"
4. Self reflexive awareness of the text as an artificial construction
5. Critique of the action/fantasy/sci-fi/comic book ... genre




Critical Views and Postmodern Ideas on The Lego Movie

The purpose of the film

Film Comment’s David Filipi summarizes two sides of this debate when he asks: “Is The Lego Movie a surprisingly cheekycritique of consumerism and social conformity?  Or is it just a two-hour commercial for the titular products as well as the properties owned by its distributor, Warner Bros. (Batman, Wonder Woman, etc.?)” Characters in The Lego Movie fight capitalist oppression, but the film also functions as an advertisement for two multinational corporations: Warner Bros. Entertainment and The Lego Group.

Self reflexivity

The title “Lord” is used classify evil dictatorial rulers in popular fantasy films like The Lord of the Rings (Lord Sauron), Harry Potter (Lord Voldemort), and Star Wars (Lord Vader). By combining the title “Lord” and “Business,” Lord and Miller conflate dictatorial, totalitarian omnipotence with the dominion of multinational capitalism.

They foreshadow how, in their satirical diegesis, there is no difference between the private sector and the public sector: Megaruler and Megacorporation are one in the same.

Intertextuality

"This scene’s humour hinges on the ironic distance between Batman’s seriousness, as if he were in a Nolan film, and the character’s actual absurdity. By imagining Batman as a self-made musician, Lord and Miller effectively create their own fan fiction in order to answer the question: What does Batman do as a hobby when he’s home alone?"